Page 6 - New York Law Journal Reader Rankings

S4 | MONDAY, MONTH XX, YEAR
| FolioFlagyyyyyyyyyyy | NYLJ.COM
The Seventh Annual New York Law Journal Reader Rankings Evolving Rankings for an Evolving Market
Dear Readers,
Welcome to the Seventh Annual New York Law Journal Reader Rankings, where you, the New York legal community, cast your vote for your favorite vendors. Despite incredibly busy schedules and a workload that is enough for probably two people, over 8,000 (!) of you cast votes for your favorite vendors in 100+ categories. You keep exceeding our expectations.
This year’s Reader Rankings re ect the continuing change taking place in the business and practice of law. As ALM and the New York Law Journal continue to change and evolve as a company to re ect how you consume your news, insights and information so too are you expe- riencing great professional change. As the business and practice of law evolve, we continue to add new product and service categories to re ect how you are practicing today including new categories focusing on cybersecurity.
As in all previous years, the Reader Rankings are not a scienti c survey or an editorial analysis but democracy. This program is run by our sales and marketing teams here at ALM. The voting was conducted via online ballot. Readers were noti ed of the ballot through direct emails and online advertisements linking to the ballot across ALM’s network of websites. The ballot consisted of 90+ categories encompass- ing the areas of Technology, Research, Accounting, Insurance, Financial Services, Litigation Support, Real Estate, Education, Recruiting & Staf ng, PR & Marketing and Retail/Consumer. In total, over 500 rms were listed on the of cial online ballot and voters were also given the option of writing in any rms not seen listed; approximately 300 rms received votes via the write-in option. Ultimately, our goal was to make the voting as inclusive as possible.
Please note that we only allowed legitimate end users (attorneys, paralegals, legal assistants etc.) to vote. We took great pains to ensure the voting was fair and that no vendors were “stuf ng the ballot box.” Any votes cast by non-legal professionals (or anyone who we could not validate was a legitimate end user) were disquali ed.
Special thanks to the entire New York Law Journal sales, marketing and design teams – especially the Law Journal’s Ad Production Manager Michelle Grutman and ALM’s Marketing & Creative team. Their help was critical to making this fantastic supplement come together.
Again, we thank you for sharing your voice and your votes. Your opinions are re ected on the pages that follow. If you do not see your favorite rm there this year, please make sure to vote next year. Based on your tremendous response over the last seven years, the Reader Rankings will keep evolving and growing.
Warm regards,
Kenneth Gary
Law Firm Market Strategy Segment Leader
S4 NYLJ RANKINGS September 2016